eCommfy: Powering Modern eCommerce with Customizable SaaS Infrastructure

A leading and rapidly scaling retail brand group, focused on D2C and B2B online commerce, was facing persistent challenges in launching and managing branded, flexible storefronts for their diverse product lines. Despite their ambition to deliver personalized commerce experiences, their existing tools could not keep up with the design, scalability, and operational flexibility needed for today’s customer expectations.

• Rigid, Non-Reflective StorefrontsBrands struggled to align storefront design with their unique identity and customer expectations.
• Limited Flexibility Across Store ElementsInability to customize functional elements, layouts, and workflows across different stores without heavy developer dependency.
• Fragmented Commerce Tools Disjointed systems for catalog management, marketing, payment integration, and fulfillment delayed launch timelines and operations.
• Multi-Tenancy Barriers Existing systems failed to provide store-level isolation, leading to identical store experiences and blocking brand differentiation at scale.

These challenges created friction for store teams, delayed time-to-market, and led to a sub-optimal customer experience across their online commerce channels.

• eCommfy: A Modular, Cloud-Based SaaS Commerce Platform Sarvika implemented eCommfy to empower clients with a fully hosted, customizable commerce infrastructure to launch and manage branded storefronts without developer bottlenecks.
• Custom Storefront Configurations
  • Each store receives unique templates, logos, and configurations for true brand individuality.
  • Admin panel allows teams to adjust banners, sections, typography, and color schemes independently for each store.
  • Built-in HTML/CSS editing capabilities for advanced control when needed.
  • Store-wise configuration ensures dynamic rendering without cross-over between stores.
• Integrated Commerce Management
  • Product Engine: Variants, pricing, filters, and catalog control.
  • Seller Panel: Onboarding, commission management, and returns.
  • Inventory and Orders: Real-time stock tracking, fulfillment automation.
  • Integrated Payments: Supports Razorpay, Stripe, PayPal, PhonePe, CCAvenue.
  • Marketing Tools: Coupons, newsletters, abandoned cart notifications.
  • Analytics: Integrated Google Analytics, GTM, and custom dashboards.
• Global Readiness Supports multi-currency transactions for international expansion.

• 50% Faster Store Launches The platform enabled brands to launch new online stores in half the time previously required.
• Fully Branded, Multi-Store SetupsBrands now operate multiple, uniquely designed stores under one ecosystem, delivering consistent yet personalized customer experiences.
• Reduced Technical OverheadNon-technical store teams manage storefront changes independently, eliminating dependency on developers for updates and iterations.
• Higher Conversion RatesMobile-optimized, personalized storefronts improved customer experience, driving higher conversions across devices.
• Unified OperationsA single backend manages products, sellers, orders, and marketing activities seamlessly across all stores.

• Store ID–based rendering for secure, isolated store management.
• Modular templating engine enables fast, conflict-free updates.
• No-code tools reduce support needs and lower training time.

eCommfy has redefined how businesses approach scalable online commerce, empowering them to maintain full control over brand identity while reducing operational and technical friction. It is ready to power the next generation of eCommerce for brands looking to build, scale, and differentiate in today’s competitive digital landscape.