5 signs that it’s time to change your eCommerce platform
February 28, 2023 5:20 am | by Sarvika Technologies | Posted in eCommerce
Today’s business landscape is highly competitive and innovation-dependent. Business leaders are constantly trying new things in their operations, services, and many other areas to meet customers’ current needs and upscale their sales digits.
The gross merchandise value of social commerce in India is expected to reach USD 20 billion by 2026, with the potential to reach USD 70 billion by 2030.
The numbers above are enough to clearly reveal the incredible growth of eCommerce and tell that it’s here to stay. If you’re running an eCommerce (assuming you’re not a startup), there’s a genuine need to work on aspects of your operations that rely heavily on your eCommerce platform.
A significant part of eCommerce’s success is its platform, which serves as its growth contributor. It is essential to evaluate the eCommerce platform and decide to switch to another if it doesn’t meet your present expectations.
To better understand that evaluation criteria, below are some points to consider.
1. Security concerns
As website hacks and compromised customer information have become increasingly common, keeping customer data secure is a constant concern for online sellers.
If you’ve experienced such incidents before in your eCommerce store, it’s crucial to take preventive measures, as such incidents not only frustrate customers but also erode their trust in your business.
The key to data security lies in following best practices, which involve selecting a secure hosting environment, ensuring data encryption, and determining who is responsible for data management.
Consider switching to a more secure eCommerce platform that adheres to industry best practices and offers advanced security features.
2. Not enough room for flexibility
The rapidly growing eCommerce environment demands flexibility from businesses to adapt to consumer behaviour. As your business progresses, you make constant efforts to scale your operations and reach a wider audience.
However, to make the business flourish, you need an eCommerce platform that provides you with the freedom to tweak functionalities according to customers’ needs.
If your eCommerce website requires more time than usual from your developers for even minor updates, testing, or adding new features, it’s not a good sign. Consider switching to a new eCommerce platform which will be a fruitful approach in the long run.
3. Lack of innovative features
As more people switch to online shopping to meet their needs, the eCommerce industry becomes increasingly competitive and more focused on meeting customer expectations.
Businesses that have accepted a dynamic approach with features with open arms and minds have gained more attention from customers than those that have remained static with their approach.
If your current eCommerce website doesn’t offer modern features that can deliver a phenomenal experience to users, it becomes necessary to find another alternative platform.
While working on eCommfy, we took inspiration from merchants and top eCommerce players and introduced many features catering for a delightful customer experience and ease of operations, such as user-friendly navigation, mobile-friendly optimization, quick loading time, and upscale and cross-sell, among others.
4. Hefty maintenance cost
From traditional brick-and-mortar to modern eCommerce stores, every business functions on a budget. In eCommerce, there are numerous types of expenditures a business needs to go through, such as hosting, security, maintenance, and many more.
As a business owner, evaluate your budget to better understand where your expenditure is going. If the cost of maintaining a store exceeds the profits you’re making from it constantly, it’s a clear indication that it’s an expensive affair for the business
eCommerce website migration, in this case, is a viable solution to reducing maintenance costs if it comes with a lower price and attractive new features.
5. Third-Party integration issues
Your eCommerce store should serve as a complete solution where every feature, as per business purpose, is available. To respond to market demands in the eCommerce industry, third-party integrations can help by adding new features and tools that would take much longer to develop from scratch.
Third-party integrations are external applications that are connected to our eCommerce website through APIs. From chat support, payment gateways, and shipping to accounting, numerous features are provided to enhance the eCommerce store’s capabilities.
To streamline business processes and automate workflows between systems, integration is essential.
However, as not all eCommerce platforms come with equal capabilities, switching to an eCommerce platform that can ensure the optimal functioning of all third-party software as per market needs is a good choice for your business.
It’s time to switch
Every eCommerce business goes through different sorts of challenges while competing with each other in the battle of moving fast in online sales.
The above reasons are some of the speed breakers that can reduce the productivity levels of your eCommerce website. If your eCommerce business is going through any of the issues discussed above, switching to a new platform can be a positive change we advise from outside.
In our decade-long experience of digital transformation, we have helped many clients move on to advanced solutions and brought positive changes in business performance and sales.
If you’re curious about the need to migrate eCommerce websites, get in touch with our team and we will work together to create specific solutions for your business.
Written by Sarvika Technologies
Sarvika Tech is a team of young, energetic, and technology-loving people on the journey to help companies achieve their goals by supporting their IT needs. In a nutshell, we are a people’s company where the priority is their knowledge enhancement and career development. We believe that focusing on our most important asset, the team, will enable us to push boundaries and deliver ingenious IT solutions.