Steer Clear of These Critical eCommerce Mistakes In Your Online Business Journey
You can be a 25-year-old corporate employee who decided to try selling your own created product, a later 40s individual who kickstarted an online venture due to job loss or a mid-60s individual who wants to fulfill his dream of becoming an entrepreneur. You can be anyone, but for us, you are a hustler as you decided to get your online identity and take your business into the clouds which is altogether a different process from the offline way of operating.
Having been involved in developing eCommerce websites for years, we’ve been witnesses and partners to numerous success stories. However, we’ve also seen businesses face setbacks that could have been avoided with prior awareness. While the digital landscape offers immense opportunities, being clear of common pitfalls well in advance is to achieve growth without any hiccups.
Embarking on eCommerce is not an exact science; it involves numerous trials and errors before making it a ‘BIG HIT’. Many newcomers make mistakes that hinder their progress. With this in mind, we’ve compiled a list of subtle yet destructive mistakes that you must avoid to eliminate hassles down the road and keep your eCommerce store profitable.
1. Choosing the wrong eCommerce Platform
The website development platform is the cornerstone of any eCommerce business. Cutting corners here is not an option. Your chosen platform plays a pivotal role in attracting new shoppers, showcasing products, and driving sales.
Consider factors such as cost, desired control, necessary integrations, technical knowledge, and design preferences which sooner or later will be the ‘X factor’ of your success.
Always remember that opting for an inappropriate eCommerce platform for your business could come along with investing more funds, time, and resources into updating or migrating to a new platform altogether.
2. Having Only a Desktop-Oriented Site
“Look good small to go big.”
An all-too-common issue in eCommerce is having a site optimized only for desktops, neglecting the prevalence of mobile transactions. As you read this content on your mobile phone, it’s evident that mobile usage is on the rise.
Over the period of time, most transactions are happening through mobile phones and its graph will continue to touch more heights.
Seek the assistance of eCommerce experts to conduct testing and achieve a responsive design that works seamlessly across various devices. Prioritize simplified navigation and optimized images for quick loading on smartphones and tablets.
3. Complicated Checkout Processes
Even if you offer an excellent range of products, a clunky or lengthy checkout process can deter potential buyers. The checkout page is critical, as it follows a shopper who has added a product to their cart.
Simplify the checkout process by reducing steps, offering multiple payment options, optimizing for mobile devices, providing clear information, and actively seeking feedback through testing.
4. Neglecting Security Measures
eCommerce websites handle payment transactions and personal information which can become attractive targets for hackers. Given the paramount importance of security, customers expect businesses to take on the responsibility of safeguarding their data.
The consequences of even a minor breach can irreversibly damage a company’s reputation, which is why high-security standards are crucial for everything from payments to data storage to logistics.
Collaborating with a skilled team of e-commerce website developers guarantees the implementation of robust security measures. This instills confidence in customers and shields your online business from potential threats.
5. Neglecting SEO
To make your business visible and attract customers, invest effort in effective Search Engine Optimization (SEO) techniques. Despite its laborious nature, SEO’s results depend on the techniques employed.
The organic way to maximize the search engine rankings is by creating rich product descriptions with a mix of high and low-ranking keywords. Avoid including duplicate content, as search engines prioritize unique, high-quality content.
If selling third-party products, writing unique content benefits in the long run, as search engines reward it with good page rank.
Bonus tip: Overlooking Customer Feedback
Customer feedback is a valuable source of insights that can guide improvements and foster customer loyalty. Overlooking customer feedback deprives your business of valuable information and the opportunity to build stronger relationships.
Implement user-friendly feedback collection mechanisms on your website, such as review forms and surveys. Prioritize responsive and effective customer service to address concerns promptly and showcase your commitment to customer satisfaction.
eCommerce is more than just selling products or services; it’s about creating a seamless experience for your customers. As a business owner with numerous responsibilities, managing an eCommerce website is not an easy task, especially if you are naive or from a non-technical background.
eCommfy is a B2B, B2C technology commerce solution built using the latest technologies and advancements. It is developed for Indian businessmen who seek an easy and uncomplicated way to manage their operations without external support and technical dependency.
One of the crucial elements of this eCommerce platform that makes it the best in its league is its easy functionality and no requirement of any technical skills. Simply put, even an individual with a basic understanding of computers can freely manage their operations online without seeking technical support.
Written by Sarvika Technologies
Sarvika Tech is a team of young, energetic, and technology-loving people on the journey to help companies achieve their goals by supporting their IT needs. In a nutshell, we are a people’s company where the priority is their knowledge enhancement and career development. We believe that focusing on our most important asset, the team, will enable us to push boundaries and deliver ingenious IT solutions.